13 September 2016
The 2016 Community Chest Dress Casual Day
- ''When Formal Is Boring, Why Not Casual?''
The Community Chest Dress Casual Day is an annual fund-raiser that is much look forward to as an event of great fun. Not only would donors be able to wear their casual outfit to work or school, they do it knowing that it’s all for a good cause – funds go to 158 social welfare agencies supported by The Community Chest of Hong Kong (the Chest) to help two million beneficiaries every year.
Now in its 24th year, the 2016 Community Chest Dress Casual Day appeals to students and other citizens to make a donation for the good of Hong Kong, a theme that is captured in a fun promotional video bearing the slogan: When formal is boring, why not casual? The footage portrays ‘real’ people from different professions: a dentist, a bus driver and a fitness coach among others, to bring home the message that the Chest is counting on the generosity of every citizen to raise funds. The 2015 event had attracted 360,000 participants, and raised $19.5 million.
Students who wish to participate should enroll through their schools and there is no minimum donation amount required; others can enroll with a donation of $60 or more per person. Please visit the Chest’s website www.commchest.org and download application forms from the Dress Casual Day webpage for more details. For the latest on the event, please go to our Facebook page: www.facebook.com/commchestHK.
The 2016 event is also marked by the generosity of well-known composer and lyricist Mr Mark Lui who has agreed to donate all proceeds from the sale of his newly published photo collection featuring images from the Leon 30th Anniversary Random Love Songs 4D In Live 2016 Concert. The album sells at $680 per copy and can only be ordered online. There are only 2,000 copies so act now by ordering via http://goo.gl/z7qTJ2. Special thanks to Janus Capital Group, Sa Sa Making Life Beautiful Charity Fund and Fuji Photo Products Co Ltd for sponsoring all the production and related costs.
All these highlights were announced today at the 2016 Community Chest Dress Casual Day launch ceremony at Plaza Hollywood officiated by: the Chief Secretary for Administration of the HKSARG the Hon Mrs Carrie Lam, GBM, GBS, JP, in the company of Dr Dennis Sun, BBS, JP, Campaign Committee Co-Chairman of the Chest; Dress Casual Day Organising Committee Chairman Mr Andrew Fung, JP; and Co-Chairman Mr Benny Wong, and Mr Mark Lui.
The Community Chest of Hong Kong wishes to thank Diamond Sponsor Hang Seng Bank, Silver Sponsors: Nameson Group and Shanghai Commercial Bank Limited; as well as Harbour City, Times Square and Plaza Hollywood and Media Partner Milk magazine for their support. Thanks also to Incentive Sponsors: The Sincere Company Ltd and SKECHERS.
About The Community Chest of Hong Kong
The Community Chest of Hong Kong was established in 1968 as an independent, non-profit making rganizeson neither funded, nor operated by the Government. Each year, the Chest organizes fund-raising events to benefit over 150 member social welfare agencies that reach out to more than two million beneficiaries in Hong Kong. The Chest’s administrative expenses come from a subsidised grant from The Hong Kong Jockey Club, in addition to income from investments. This allows the Chest to allocate 100% of funds raised to charitable use; this operations model makes the Chest unique among its peers, and helps fulfil its mission to act as trustee of the donors.
The Hong Kong Jockey Club, our Partner in charity, generously supports The Community Chest of Hong Kong in helping to subsidise our expenses, thereby enabling 100% of the donations to be allocated to over 150 member social welfare agencies from six major areas of services: children & youth, elderly, family & child welfare, medical & health, rehabilitation & aftercare, and community development.
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